AIMA: How Marketing Analytics Is Helping Atlanta Brands Compete – Analytics SIG ’16

Marketing analytics can provide a competitive advantage by empowering brands to make the right business decision for the right audience at the right time. Come hear from leaders at two notable Atlanta-based brands — Arby’s and Sharecare — about how data can be harnessed to inform key decisions including customer segmentation, sales & marketing promotions, and many more.

Speakers
Navin Sharma, VP Brand Insights & Analytics, Arby’s
Elizabeth Colyer, VP Strategic Planning & Insights, Sharecare, Inc.

Agenda
11:30 – 12:00 PM Registration, Lunch & Networking
12:00 – 1:00 PM Program
1:00 – 1:30 PM Additional Networking (optional)

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