AMA Atlanta: Marketing 101: Managing the Dark Cloud of Cyber-Threats

Marketing 101: Managing the Dark Cloud of Cyber-Threats

Does the potential of cyber-threats have your marketing team spooked? Join us on October 29 to learn from experts in the cybersecurity world as they discuss the importance of keeping customer data secure while optimizing your personalized marketing targeting, especially during this year’s holiday season. Hear from leaders in the industry as they share the biggest risks and challenges regarding your keeping customer data secure, and how to overcome them.

Chantelle Uischner, Director of Product Marketing, Security and Fraud, First Data Corporation, Moderator
Teresa Caro, Senior Vice President, Atlanticus
Ash-Marie Duvernois, Director of Ecommerce, The Honey Baked Ham Company, LLC
Raja Nejem, Sales Engineering Manager, Okta, Inc.

From this discussion, you’ll receive key takeaways to help you keep customer data secure and balance your personalized marketing strategy with cybersecurity.

This event is free for active AMA Atlanta members.

Agenda:

7:30am – 8:00am Registration/Networking

8:00am – 9:00am Presentation/Q&A

Speakers:

Chantelle Uischner, Director of Product Marketing, Security and Fraud, First Data Corporation (Moderator)

Chantelle Uischner has nearly 20 years of experience in delivering global ROI-driven digital media, content marketing, brand, and field marketing strategies for sales and channel teams. She is currently Director of Product Marketing, Security and Fraud for First Data Corporation, developing the global product launch messaging and strategy to help support over $500M in revenue.

Prior to joining Fiserv, Chantelle developed global marketing strategies at Dell Secureworks and Verifone Global Payments. At Verifone, she worked on the Global Marketing Team launching products and creating go-to-market plans and product messaging. She later managed the retail and hospitality marketing programs to develop successful marketing plans and sales tools and worked with partners across the company to grow their client base.

Ash-Marie Duvernois, Director of Ecommerce, The Honey Baked Ham Company, LLC

Ash-Marie Duvernois is a tech-savvy award-winning eCommerce specialist with a proven ability to increase sales and deliver a best-in-class customer experience. She graduated with a Bachelor of Arts degree in Advertising and Web Development and started her career in e-commerce because of the perfect blend between web design, technology, and consumer behavior. Her role as the Director of Ecommerce at The Honey Baked Ham Company allows her to push for innovation and is currently responsible for the development of digital experiences across consumer touchpoints.

Teresa Caro, Senior Vice President, Atlanticus

As Senior Vice President of Marketing for Atlanticus, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Teresa plays an instrumental role in defining how Atlanticus and its B2B2C and B2C brands (Fortiva and Aspire) can improve sales and customer retention, strengthen loyalty, and increase advocacy through the use of digital marketing and technology. Prior to joining Atlanticus, Teresa held leadership roles at leading agencies: Senior Vice President of Social and Content Marketing for Engauge (acquired by Publicis and merged with Moxie), as well as the head of digital strategy for southeast region of Razorfish. @teresacaro

Raja Nejem, Sales Engineering Manager, Okta, Inc.

Raja Nejem is a Sales Engineer at Okta leading an incredibly talented team of solution engineers who are focused on Identity Management solutions design for their customers. Nejem’s team delivers simple and secure Identity and Access Management solutions for their customers facing incredibly challenging problems.

Nejem started his career helping customers implement desktop and server management solutions, and spent fifteen years consulting companies on enterprise data center solutions in the IT Operations Management space.

Visitor Directions/Parking Instructions:

Complimentary Valet Parking is located behind the 1545 Peachtree Pointe building. Invesco Parking garage is also accessible from W. Peachtree St. NE (adjacent to our space) where you will find Steelcase Reserved spots on your left.

From the Northeast(85): Take I-85 south to the 10th/14th/17th St. exit. Follow signs to 17th St. exit. At traffic light, turn left onto the 17th St. bridge. Go to the second traffic light turn left onto West Peachtree St. Move to the right lane of West Peachtree, which dead-ends at a traffic light before crossing Peachtree St. Turn left on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the Northwest(I-75): Take I-75 south to the 10th/14th/16th St. exit. Follow the signs to 14th St. exit. Turn left. Go through one traffic light (Spring St) before turning left onto West Peachtree St. Merge into the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the South: Take I-75 or I-85 north to the 17th St. exit and turn right on 17th Street. Go through one traffic light (Spring St.) before turning left on West Peachtree St. Merge into the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St., We are located on the corner of Peachtree and Beverly.

From the East: Take I-20 west to the I-75/I-85 north exit. Proceed north on I-75/I-85 to the 17th St. exit and turn right on 17th St. Go through one traffic light (Spring St) before turning left on West Peachtree St. Move to the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree St. Merge on Peachtree St. We are located on the corner of Peachtree and Beverly.

From the West: Take I-20 east to I-75/I-85 north exit. Proceed north on I-75/I-85 to the 17th St. exit and turn right on 17th St. Go through one traffic light (Spring St) before turning left on West Peachtree St. Move to the right lane of West Peachtree, which dead-ends at a traffic light before merging onto Peachtree Street. Merge onto Peachtree St., We are located on the corner of Peachtree and Beverly.

Cancellation Policy:
Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.