AIMA: Managing Reviews & Google’s New Directions

Google’s at it again! And it’s changing everything – for your digital footprint. Google+, AdWords, customer online reviews – not to mention the effects on reputation management in other reviews listings and directories. But it’s not just about Google – how do current directory listings channels and services impact your marketing at large? Our expert panelists come from different search-marketing roles, disciplines and companies to cover these topics and more. Learn what they have to say for an up-to-the-minute understanding of geo-local listings and reputation management.

Sample of topics covered:

• Why Google reviews are easier to post than before & what you need to know

• New strategies for reputation management

• What exactly is Google rebuilding for Google+?

• Geo-local directories: mergers, data-sharing and new players

• Spend Management

Key takeaways:

• Understanding the current state of geo-local listings and reputation management approaches

• Ability to adapt these as part of digital marketing strategy and planning

Moderator:

Jake Aull, Zen Fires Search Engine Marketing & GSU Social Media Marketing/SEO Professor

Panel Speakers:

• Ed Peterson, Director, Community Marketing, YP

• Vincent Washington, Social Media Manager, UPS

• David Wright, President & Chief Marketing Officer, W3 Group Marketing

Agenda:
8:00 – 8:30 AM Breakfast & Networking
8:30 – 9:15 AM Panel Discussion
9:15 – 9:30 AM Q&A
9:30 – 10:00 AM Additional Networking

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.