AIMA: Keynote: Agency Procurement in the Enterprise Business

It’s 2016 and big brands have upped the ante.  It’s about a customer service component in your SLA, that minor detail in your API framework or your plan to retain the right quantity and type of resources for the project. It’s annual revenue, the number of employees at your firm and that person you encounter when pitching who has either been in your shoes directly or hired (and fired) enough of people like you to filter the BS. They have become professional buyer and contract negotiators.

Agencies and Tech firms – meet the Services Buyer.

If you’re looking to grow your business profitably through greater penetration of enterprise level organizations, join us on February 11th to gain insider insights from some of the top companies in Atlanta to hear how agencies and software platforms can learn to successfully navigate strategic sourcing and procurement departments in effort secure and profitably deliver the work they’ve won, the pitch they’ve been awarded and the seats they’ve sold.

Moderator

Doug Norwood, President & CRO, Swarm Agency

Our All-Star Panel features:

Terry Griffin – Senior Marketing Officer – Equifax

Barbara Bradford – Category Manager – Strategic Sourcing – Marketing –  Cox Communications

Irma Shrivastava – VP, Marketing – American Cancer Society

11:30 – 12:00 – Lunch, Networking, Icebreaker
12:00 – 1:00 – Panel Discussion
1:00 – 1:30 –  Breakout Groups (Optional)