AIMA: How to Prepare for the Gen Z Invasion Presented by Nebo

Change is coming. While marketers continue to try to understand the mysterious and ever-evasive millennial, a new generation is emerging.

Gen Z is over 60 million strong, and a force to be reckoned with. They skipped Facebook and went straight to Instagram. They use words like “bae” and “lit.” They think SnapChat is the modern-day Yahoo. For them, a search engine is more than Google: It’s Voice. It’s Amazon. It’s Siri and Alexa. They expect instant access to everything and many may never actually own or even drive a car.

They want brands to meet them on their terms and on their devices, but only when they’re “invited.”

Join us on Wednesday, October 24 to hear how thought leaders fromCartoon Network, Cox Automotive, and Nebo are preparing their marketing teams for the Gen Z buyer journey.

We’ll be providing amazing food from Figs & Honey as well as newly tapped, local beers from ATL Brewing.

Speakers

Moderated by Bennett Travers, Planner at Edelman
Rachel Tarpy-Sammons, Director, Research & Market Intelligence at Cox Automotive
Lena Brotman, Brand Manager at Cartoon Network
Marisa Remmers, Director of Strategy & Insights at Nebo

Agenda

6:30 – 7:30 – Networking, Food & Drink
7:30 – 8:30 – Speaker Presentations & Panel Discussion
8:30 – 9:00 – Audience Q&A & Networking