AIMA: Are the 4Ps of Marketing Still Relevant?

The Marketing Matrix of yesteryear defines the 4Ps as product, price, place and promotion. But in today’s digital, experiential and increasingly connected world there is a real debate over these pillars. Marketers today must adapt to consumer-based strategy and adopt more modern pillars in order to thrive. The only question is – What are the new 4Ps of marketing?

Ultimately the 4Ps are about creating value for your audience – people don’t buy marketing, they buy brands that solve problems and meet their needs. So how do we evolve our definition of the 4Ps to illustrate these brand values in today’s marketing landscape. Personalization definitely has a place; what about participation or permission? Have you considered peer-to-peer socialization or purpose? What about the SAVE framework that scraps the 4Ps altogether?

Join us on Wednesday, September 26th to learn more about how the marketing world has been turned on its head and hear how we define the New 4Ps of Marketing.

Agenda
6:00 – 7:00 – Networking, Food, Drinks
7:00 – 8:00 – Panel Discussion
8:00 – 9:00 – Audience Q&A and Networking

Sponsor