AIMA: Your Competitive Advantage: Personalized B2B Customer Journeys

Are you using your marketing automation system to its full potential?

According to a SiriusDecisions report, 85% of B2B marketers using marketing automation platforms feel that they’re not using them to their full potential*. Many marketers are seeing success at the top of the funnel, but they have yet to crack the code on managing the entire customer journey. Learn how you can unlock the full potential of your marketing automation system to drive and influence the pre, during, and post-sale experience from the experts who have been in your shoes. In this presentation, we’ll cover our speakers’ experience in approach and design in the following areas:

• Planning and creating multi-channel journeys
• Segmenting your database based on stages of the funnel
• Delivering the right content at the right time
• Personalizing engagements with tools and data

*SiriusDecisions “Increasing Adoption of Marketing Automation Platforms” (2014)

Panel
Cristal Foster – Principal Consultant, Expert Services, Oracle Marketing Cloud

Agenda:
11:30 – 12:00 PM Registration, Lunch & Networking
12:00 – 1:00 PM Panel Discussion
1:00 – 1:30 PM Q&A + Optional Breakouts & Networking

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Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.