AIMA: The Big Question for Data-Driven Advertisers

Now that advertisers have figured out programmatic buying, DMP strategies and cross-platform, dynamic creative, it’s time to ask the question: “is all this actually working?”  While data has been used extensively to find and engage customers across devices, the industry is now focusing on data-driven insights to measure effectiveness and optimize performance.

Steve Latham, global head of analytics for Flashtalking, will present best practices and case studies for using verification, cross-device attribution and creative analytics to identify waste and make the most of digital media budgets.

Agenda

8:30 AM    Welcome

8:35 AM    Presentation Begins

9:15 AM    Q&A

9:30 AM    Break and move to additional networking

9:35 AM    Optional additional networking

Breakfast and coffee is included with your event ticket!

Speaker Bio
Steve Latham, Global Head of Analytics, Flashtalking – @stevelatham

Since 2002, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital campaigns. In 2010, Steve founded Encore Media Metrics to pioneer a new category in attribution and advanced analytics.  Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for advertisers around the globe.