AIGA + Princeton Architectural Press Present: How Design Makes Us Think by Sean

While we often discuss the aesthetics of design, we don’t always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking.

In How Design Makes Us Think, author Sean Adams (Chair, Undergraduate and Graduate Graphic Design at ArtCenter College of Design) collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.

In this event, Adams will:

Walk us through the power of design to attract attention and convey meaning

Delve into the sociological, psychological, and historical reasons for our responses to design

Offer practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions

Offer designers, advertisers, marketing professionals, and anyone design curious an understanding of how the design around us makes us think, feel, and do things

***The purchase price of this event ticket is a copy of How Design Makes Us Think: And Feel and Do Things (a $35 value) including shipping***

Sean Adams is the chair of graduate and undergraduate graphic design at ArtCenter College of Design in Pasadena, California. An AIGA Medalist and former AIGA National President, he is co-author of Graphic Design Rules and the author of How Design Makes Us Think, The Designer’s Dictionary of Type and The Designer’s Dictionary of Color.