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AIGA Atlanta: How GIFs keep MailChimp’s Social Media Moving
May 10, 2018 @ 6:30 pm - 8:00 pm
$15MailChimp’s social media team replies to a lot of people. Luckily for them, the creative team is really good at making GIFs!
Started as a solution to a social media challenge, MailChimp’s Giphy library includes more than 150 GIFs with over 230 million views. Learn how the social and in-house design teams collaborated on this project, which has impacted their brand, customer support, and company culture in surprising ways.
Online:
$5 – Members
$10 – Non-Members
At Door:
$10 – Members
$15 – Non-Members