AIGA ATL In-House Insider: Meet Ed Roberts, Brand & Creative Director at Georgia Power

Want to learn more about the Atlanta In-house design community? Join us monthly as we interview Atlanta in-house designers, learn about their teams and work, and discuss the themes that inspire them. This event will be conducted over Zoom.

This month, meet Ed Roberts, Brand and Creative Director at Georgia Power.

Ed leads, grows, leverages, and inspires award-winning corporate and advertising agency teams to design innovative digital and print solutions. These products are derived from user insights that advance organizational strategies, raise brand awareness, and increase market competitiveness. He is the Brand and Creative Director at Georgia Power who manages a team of 30+ professionals responsible for the omnichannel development and implementation of the organization’s brand and creative strategy.

He also is a writer and speaker with more than 25 years of agency and client-side experience. Ed enjoys exploring all facets of design, creativity, and business strategy and has written and spoken extensively for leading design industry trade organizations and publications like HOW Design Live, AIGA Creative LeadCon, HOW magazine, Creative South/Feasting on Design Podcast and the Robert Half International/Creative Group Blog. Ed absolutely enjoys what he gets the opportunity to do and with whom he gets to collaborate with each day.