AIGA ATL: A Visual Spellcheck – Getting Unbiased Design Feedback

A Virtual Workshop brought to you by 3M + AIGA

Learn how to optimize your designs and pitch your work confidently with vision data on your side.  3M™ Visual Attention Software (vas.3M.com) uses powerful AI to predict with 92% accuracy what is likely to get noticed at first glance. VAS can analyze almost any visual content – web layouts, print ads, packaging and more – and give you unbiased feedback on the probability important areas within your design will be noticed. Now you can integrate testing into the design process to optimize your portfolio work.  It’s like a visual spellcheck for designers.

In this workshop, we will review three to five pre-submitted portfolios and demonstrate how vision AI can aid designers in creating maximum visual impact and help them confidently present their work. In this workshop you’ll also learn how to:

•  Use VAS to analyze your creative content as you work to create maximum visual impact.

•  Markup specific areas in your design to see how likely they are to get noticed.

•  Use analysis data to know what design attributes are contributing to viewer attention or distraction, and make refinement decisions.