AIGA + Artbook Present: Help Your Self! by Mieke Gerritzen

We are constantly encouraged to lead the ideal life. Where once our identities were shaped by our communities, families and friends, today we write our own success stories on social media. We design our own identities to an unprecedented extent, constructing ourselves as we wish to be seen. Ways of “upgrading” oneself—dieting to achieve the perfect body, transforming your talents into a successful business, finding bliss by meeting a new love—may therefore be seen as new forms of creativity or self-design.

Join us for this virtual event where AIGA’s Lee-Sean Huang and Help Your Self! Author, Dutch designer and director Mieke Gerritzen delve into this inspirational guide to constructing and navigating selfhood in the age of social media.