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4ATL: Creativity & Belonging in Atlanta
September 17 @ 1:00 pm - 6:00 pm
$1004ATL is a half-day conference in West Midtown featuring high-profile speakers across agencies, brands, and the broader creative class who have proven that Atlanta is THE market to create the most meaningful work of your career. Full agenda to be announced and Social Hour(s) to follow the program. Sponsored by the 4A’s Atlanta Council.
This live event is focused around compelling speakers, insights, and community. The content will resonate with mid-level to executive-level agency enthusiasts across all disciplines and departments (Creative, Strategy, Client Leadership, Media, and everything in between).
4ATL is THE place to come together to push, reinvigorate and celebrate the power of our contributions to the creative class in Atlanta, now and in the future.
Pricing:
Single ticket entry: $100
Block of 6 Tickets: $525
4ATL 2024 Programming
1:00 – 1:20
Arrival / Registration
1:20 – 1:30
OPENING REMARKS & SETTING THE STAGE
- Andy Goldsmith – SVP, Member Engagement & Development, 4A’s
- Janis Middleton – EVP, Chief Inclusion Officer, Guided By Good
1:30 – 1:55
ATLANTA IS WHERE ‘WHAT’S NEXT’ LIVES
Taking a tour of the opportunities and unique environment that creative-minded people can find in Atlanta, as seen through the lens of Kaleeta McDade’s career.
- Kaleeta McDade – Global Chief Experience Design Officer, VML
1:55 – 2:25
PLEASE DON’T FAKE IT TILL YOU MAKE IT
How can agencies make the space for all voices to be heard and taken seriously? Too often you hear “anyone can be creative” but it takes work and effort to assure people can meaningfully contribute at any stage of their career.
- Evan Levy – CEO, Fitzco
- Megha Parikh – Executive Strategy Director, VML
- John Wright – Senior Strategist, Majority
2:25 – 2:40
HITTING THE RIGHT NOTE
Working in creative isn’t a one medium fits all. Kath Fidler talks and plays through how advertising and her music career are simpatico.
- Kath Fidler – VP, Head of People, BBDO
2:40 – 2:50
TEACH ME SOMETHING
Talent will find a way in Atlanta. Watch the insights shine through when this emerging agency strategist demonstrates how he approaches things from a novel perspective.
- Jeremy Olson – Senior Strategist, Publicis
2:50 – 3:00
BREAK
Sponsored by Audigent
3:00 – 3:30
BEATS, BRANDS & BREAKTHROUGHS
Catch this panel of Atlanta’s next-wave hip-hop artists, producers, and agency creatives discussing the impact of the city’s vibrant music scene on brand collaborations, leveraging our diverse culture to foster innovative work.
- Jonathan Banks – Creative Director, Brunner
- Mike Sick – MC, Producer, Creative Brand Developer
- Kevin Taylor – Music Producer, Composer, and Music Technologist
- Chilly-O – Creator, Designer, Mentor
3:30 – 3:55
FANDOM: THE GAME IS ALWAYS CHANGING
Atlanta is known for its cultural currency. That currency fueled Atlanta United FC to what ESPN and The NY Times crowned the most successful sports franchise launch in modern history. The rules of sports marketing are different here – learn how advertising rewrote them to help the club and the city unite.
- Chris Breen – Partner & CCO, Chemistry
- Ja’Qor (Jay) Goodwin – Associate Director, Brand Strategy, Chemistry
3:55 – 4:25
ONLY IN ATL CAN AN EGYPTIAN REDEFINE THE MOST ICONIC AMERICAN BRAND
Coke has intentionally built a team of global marketers here in Atlanta, in partnership with WPP/OpenX, to bring the diverse perspectives needed to chart the brand’s future. Islam will talk about why that could only happen in this special city.
- Islam El Dessouky – Global VP of Creative, The Coca-Cola Company
4:25 – 4:35
WRAP-UP
Diverse perspectives are the fuel that drives us, and we are uniquely positioned in Atlanta to tap into – as well as contribute to – a vast array of talent, culture, and creativity.
- Janis Middleton – EVP, Chief Inclusion Officer, Guided By Good
4:35 – 6:00
HAPPY HOUR | COMMUNITY | CONNECTION
Sponsored by (Sponsor tbd)