4A’s Programmatic Workshop – Atlanta Regional Session

The 4A’s Programmatic Workshop, powered by Quantcast’s Real Time Academy, was developed specifically to educate 4A’s members on the critical components within the ever-evolving world of programmatic. Programmatic is one of the hottest buzzwords in advertising today. However, complex technologies and a crowded ecosystem make it challenging for marketers to separate the signal from the noise.

Join this workshop, as we cut through the jargon and explain the mechanics of programmatic and what types of data and vendors you need to power your campaigns.

What You Will Learn
Attendees will receive a comprehensive, vendor-neutral course on:

• What programmatic is and how it works
• Who’s who in the online advertising ecosystem
• The importance of data to power effective real-time advertising

Who Should Attend
Agency professionals and marketers in all categories who want to stay on top of the world of online advertising, a space that changes at lightning pace.

Whether you’re new to the space or you’re looking for a refresher on the ins and outs of programmatic – you’ll take away tangible recommendations for your marketing strategies.

About The Webinar Trainer
Tom Sinran is an expert on programmatic and trainer at Quantcast who has educated thousands of advertiser and agency professionals across the country with Quantcast’s Real-time Advertising Academy program.

Onsite Contact
Dianne Christopher | Dchristopher@ogilvy.com

4A’s Onsite contact(s)
Terry Cohen| tcohen@aaaa.org | 212-850-0741

Pricing
Free Registration to 4A’s Members
$325 – Non 4A’s Members

NOTE: Space is limited! Members will receive priority seating. Only 10 seats are available to Non 4A’s members.

Questions?
Logistics & Registrations: Contact Cecilia Graham | cecilia@aaaa.org
Program: Contact Terry Cohen | tcohen@aaaa.org | 212-850-0742