An Evening with Rishad Tobaccowala

The 4A’s Atlanta Council Board of Governors cordially invites you to join us for cocktails and dinner with special guest
Rishad Tobaccowala, Chief Strategist and Member of the Directoire+, Publicis Groupe

Our industry is more than a decade into the “digital revolution,” but despite some cross-fertilization of service offerings by traditional and digital agencies there is still considerable uncertainty about the array of services an agency can reasonably and profitably offer to clients. The prior trend toward specialized services seems to be shifting back to more integrated services (based on insights from major marketers like P&G and Mondelēz). Yet, this is happening in an environment where agencies are being squeezed on profitability and are finding it challenging to invest in new services or capabilities (and even finding it difficult to payoff prior investments).

So, the questions are: What have we learned over the past 10-15 years—and what can we expect in the next decade that can give agency leaders a clearer vision on how to manage their agencies? Has the crystal ball gotten any clearer, and if so, what are the key things on which agency leaders should be focused?

Rishad Tobaccowala is Chief Strategist and member of the Directoire+ of Publicis Groupe, the world’s third largest communications group. Most recently, he was Chairman of DigitasLBi and Razorfish, two global firms owned by Publicis Groupe focused on marketing and business transformation. BusinessWeek named Rishad a top business leader for his pioneering innovation, and TIME magazine dubbed him one of five “Marketing Innovators.”

The cocktail hour begins at 6:00 PM.

We encourage you to bring additional members of your agency’s staff or other guests to this annual event.

Venue:

King Plow Arts Center
887 West Marietta St NW, Atlanta, GA 30318
Complimentary valet parking

Date:

Thursday, October 8, 2015
6:00 pm – Cocktails
7:00 pm – Dinner & Speaker

Cost:

Tickets to the dinner cost $125.00, or $1,000.00 for a table of 8.