4As | 2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win

The future of agency success lies in the ability to harness the full potential of AI-powered data—especially its predictive capabilities—to stay ahead of shifting client demands and market disruptions. This session will equip you with the insights and tools needed to transform your agency’s approach, from managing complexity to crafting data-driven strategies that drive results. Explore how predictive AI empowers agencies to anticipate trends, optimize campaigns, and deliver solutions that go beyond expectations.

Speakers

Jonathan Ricard – Chief Strategy Officer @ Resonate
With over two decades of experience at the intersection of data, marketing, and digital media, Jonathan Ricard is a proven leader in driving innovation and growth. He has held executive roles at high-growth startups, SaaS platforms, and data-driven organizations, including Signal, IXI Digital, Revolution Health, and AOL. Throughout his career, Jonathan has excelled in transforming complex data into actionable strategies, empowering businesses to unlock new opportunities in a rapidly evolving digital landscape.

Kevin Freemore – SVP, Media, Tech & Data @ 4A’s – Moderator

Agency speaker to be announced.