Musings about work, marketing and creativity
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The Power of Community
By Katy Griggs I serve on the board for IABC Atlanta (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing…
The Evolution of Creative Teams: Why Cross-Functional Talent is the Future
By Kelli Kelley As a creative professional who has witnessed the evolution of brand marketing over two decades – from traditional media outreach to digital analytics – I’m fascinated by how our industry continues to transform. The creative landscape today demands a new kind of talent. Where designers once focused solely on aesthetics and developers…
Digital Marketing: Fast Path to Failure
By Tania Garcia In the ever-changing, oft-debated role, scope, and influence of Marketing on a business’s bottom line, there are a handful of immutable truths – at least for those of us who live within the discipline. Yes, there are more – many more; but for the sake of limited space for the musings of…
What Brand Strategy Can Learn from Innovation Strategy
By David Yeend Ask six people what “strategy” is, you’ll get six different answers. But two well-established disciplines operate quite differently: Brand strategy practiced by ad agencies, and innovation strategy practiced by digital consultancies. With thirty years of experience across both sides, I’ve noticed some big differences. Brand strategists can steal some super-effective processes from…
Unfiltered and Unrivaled: Reddit as Your Marketing Strategy Lab
By Eric Sharpe The fear and anxiety of being dropped off at a mall by your parents is nothing compared to your first Reddit post. As a brand, you will be judged. It will be public. And it could be painful. But if you can figure out how to walk the walk and talk the…
Supercharge Your Creative AND Analytical Workflows with AI
By Alfredo Narez You have ambitious goals – driving results for your business and achieving your individual career aspirations in marketing or a related creative field. The problem? There never seems to be enough time to tackle it all. Between demanding workloads, rapidly changing trends, and the sheer volume of data to be analyzed, finding…
5 Powerful Reasons Typography Matters in Today’s AI-Generated World
by Cassie Hanuscak Artificial intelligence is accelerating, transforming our world with a shift more significant than the birth of the internet had on a single generation. AI just may surpass the evolution that came from electricity itself. The reality is that AI can now handle many tasks faster and more cost-effectively than humans. It’s a…
Evolution of a Marketing Career: Navigating Change with Adaptability
Unlike our parents’ generation, today’s path to career “success” is rarely linear. My career has evolved from supporting roles in agencies to leading a company through a global pandemic. Now, I am a co-founder of a company at the forefront of AI. The journey has been a story of adaptability, continuous learning, and embracing the…
Your Next Digital Shift is Now
by Dan Abernathy 2024 is to be the year of generative AI. Wait. Haven’t we already been asking Alexa to play ‘Yanni Live at the Acropolis’ only to experience the public shame of having it play Micheal Bolton’s ‘Time, Love & Tenderness’ instead? It’s Friday night, you’re in the kitchen with your significant other and…
Is Reading Work?
by Mickey Mellen, Technical Managing Partner Green Mellen ‘Tis the Season to be busy doing year-end business planning, shopping, packing, decorating, preparing for guests to visit, and possibly setting your New Year’s resolutions. If one of your resolutions is to read more, our December feature article is for you! In episode 179 of The Long…