Musings about work, marketing and creativity
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Personalized messaging: A road well-traveled, but not well-mapped
By Mark Boyles Marketing communications has been overtaken in recent years by a headlong rush to fulfill the promises of digital marketing and personalized content. From retailers to B2B organizations, expensive digital stacks have been purchased, marketing strategies overhauled, personnel reorganized, KPIs reoriented and salespeople redeployed to make it happen in the marketplace. Where to…
What’s it like to market the Super Bowl?
by Jennifer Johns Get an inside look at this intense 12-month effort from Jennifer Johns, Vice President of Marketing and Communications for the Super Bowl Host Committee. Learn how she branded Atlanta through storytelling, awareness, and teamwork. Step 1: Branding Atlanta Our goal was to showcase Atlanta as a premier destination for mega-events that leave…
Revisiting the Basics: The Importance of a Marketing Audit
By Katherine (Katie) Bows Taylor As marketers, it’s easy to fall victim to the ongoing execution of our marketing tactics, forgetting to step back and look at the big picture. Each year, you (hopefully) develop a marketing plan, gain approval and then begin implementation. Another year goes by, the cycle repeats and the next thing…
Agency/Client Relations: Dating, hookups and drunk dials
By Eric Berrios Every rep and salesperson will say the same thing… Working with an agency is about the relationship. The chemistry. The personalities. What they failed to mention is how did you get here? What is your relationship and what are you looking for? How many battle scars do you have? Let’s start at…
An Every Day Wonder Woman
Brooke Haynes uses her recruiting superpowers to help others find their dream jobs. She might not be able to leap tall buildings in a single bound, but to the creative professionals she helps, Brooke Haynes is a superhero. Brooke, who recently joined Hire Profile as a talent manager and recruiter, says one of the…
When to Say "No" to New Business
Increasing your odds in competitive agency reviews Everyone welcomes new business opportunities and gets excited at the thought of a new challenge, not to mention more revenue for the company. But, we know that not all opportunities are a good thing to pursue. So, we evaluate every aspect before we leap. What’s the right way…
Bacon, bacon, bacon
Everyone has marketing “bacon” First off… You may not like bacon, but that doesn’t, necessarily, make you a bad person. Know that most people around you love bacon. My anecdotal research consists of a few years now, when asked to bring a dish, I literally just bring bacon. Just… bacon. And within an hour, my…
Need to Solve a Problem? Think Creatively.
Business News Daily states that a study by Adobe and Forrester Consulting found: “82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share, and competitive leadership, according to the report.” When I began in…
How Can Small Projects Lead You to Bigger Ideas?
No one likes a creative block. Who even knew “creative block” was a thing? I really only knew “writer’s block.” But a tip for you is to keep working even though you’re burnt out. Yes, working on smaller projects is one way to build skills and experience. Smaller projects are effective in the creative process…
Now You Have a Friend in the Marketing Business
What To Do When Your Value Proposition Feels Stale By Linda Lindsey If you’re from Atlanta, you know Tom Shane. For as long as I can remember, he’s been on the radio talking about his company in new and unique ways. I can honestly say I’ve never heard the same Shane Company ad twice. This…