Musings about work, marketing and creativity
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I Am Responsible: A Conversation with Casey Cunningham
Women’s History Month holds a special significance for the team at Hire Profile, as the company is WBENC certified and comprised of a close-knit set of talented women. This month we reached out to Casey Cunningham, Founder and CEO of XINNIX, a national sales and leadership training academy to get her perspective on achieving status…
Talking Money: A Guide for Employers and Talent
Discussing money can be a sensitive topic in the best of times. Nothing makes us happier and more hopeful to see the job market recovering. With multitrillion-dollar stimulus programs from the federal government, lifted restrictions, and the market feeling more confident than before – businesses are resuming operations and bringing back workers to meet demand….
Unlock The Digital Portfolio Playbook for Landing Your Dream Gig
All the top media agencies in the world thrive on two things: creativity and innovation. The opportunities are endless if you’re talented enough to land a role in one – learning in a fast-paced environment and picking up new skills along the way. Not to mention you get to sink your teeth in some of…
Navigating Generational Differences at Work
Whether you’re a hiring manager or an employee you know how significant it is to align the recruiting process and overall hiring process with the target group, including the age group. Yet, media has created a conviction that each generation is so different that they can hardly collaborate. Is there a generational war that prevents…
Why is Employer Branding of Paramount Importance?
Contrary to what many think, branding goes beyond captivating marketing campaigns, logos, and visuals. It is an indicator of how a company treats its employees. Stable and positive employer branding is essential in the highly competitive pandemic realm. Moreover, 92% of candidates would leave their current job for a position at a company with an outstanding…
Every Brand Has Become a Challenger — Are You up for the Challenge?
Throughout history, there have always been big dogs and underdogs, champions and challengers. For every Goliath, there has been a David. For every established mega-brand, there has been a startup. With a global pandemic like none the world has seen since 1918, traditional designations for brands and businesses are set aside. In fact, these definitions…
For Some Marketers, COVID Has A Silver Lining
Pre COVID-19, only 11% of the High Museum’s visitors pre-purchased tickets online. That means that 89% of our visitors walked up to the museum and made what I call “a game-time decision.” Of course, visitation to the museum in any capacity is great; however, our walk-up model left data collection up to staff, whose priority…
Your Noteworthy Nine
A Free Resource to Help Define Your Brand’s Unique Voice By Andy Suggs 2020 has changed us all. A lot. And as we begin to wrap up the year and plan for 2021, there is no better time to reflect on your brand and make sure your marketing efforts are carving out a unique voice…
Defining Owner Pay and Profits for Creative Companies
Owner pay is tricky to navigate. There is no right way to pay yourself as the owner. And there are no magic formulas. But great books like Simple Numbers, Straight Talk, Big Profits give us some guidance as to how to pay the owners of a growing business. Greg Crabtree, the author, makes the point…
Culture in a Crisis – Tropical Smoothie Cafe Inspires
We are all working through difficult times and many businesses have had to adjust their way of thinking and operating. At Tropical Smoothie Cafe, we have adapted quickly in ways that might help you, your team or your entire company navigate this situation. The Tropical Smoothie Cafe mission, simply put, is to Inspire Better. We…