Musings about work, marketing and creativity
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How to Find Your Voice of Customer
If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…
15 Ways to Tap into Your Peoples’ Passion at Work
Article by Ed King My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into one’s passions and purpose at work. Personally, I have always been passionate about uncovering why people behave the way they do. And my personal passion is applying that understanding…
Closing the Gap: Correlating Employee Passion and Potential
Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.” While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…
Becoming an Asset in the Hiring Process
We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing. Of course, resumes matter, but…
Trilogy of Terror!
Abandon All Hope, Ye Who Enter Here: The Interview Jack was thrilled when his recruiter scheduled an interview for his dream job. He dove into prep mode – researching the company, its clients, and the people conducting the interview. He was ready to showcase his talent and make a case for himself as their next…
After a Promotion, Build Your Best Team
Congratulations! You’ve just accepted an offer on a newer, better, faster marketing position. Yes, the VP title will suit you just fine, thank you very much. So now what? According to Michael D. Watkins, author of The First 90 Days, evaluating the various teams you’re inheriting is a critical first step. “The most important decisions…
Buoyancy After A Layoff
Ooof! It hits you hard, the notice that your job no longer exists due to corporate restructuring or the loss of a major client. The news can leave you feeling stunned, hurt, bewildered, scared, and angry. You start to wonder if you could have done something to prevent it. The questions flood in: What if…
LinkedIn Power and Pitfalls
Since 2003, we’ve all come to know LinkedIn as the go-to business networking and thought leadership platform. It’s the most powerful resource currently available for job seekers and hiring managers alike. Where else can you hone in on companies with open positions, apply for a job and grow your professional connections within a matter of…
Ready, Set, Summer…
The start of summer is just weeks away, and whether you’re a marketing/agency professional or a hiring manager, now’s the perfect time to consider freelance opportunities. Business Freelance Benefits: Quickly and effectively fill resource gaps due to vacation and maternity leave Nimbly flex up or down on talent resources for projects and initiatives Infill skill…
Company Culture Matters
We’ve all been hearing about The Great Resignation for quite some time now. And although we might be a tad bit weary of this particular news loop, the reality is that it’s affecting everyone’s workplace in one way or another. It’s real and it’s here to stay for a while. Right now, candidates rule the…